By adopting fans numerous and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Lego has found ways to keep their interlocking stones in the hands of millions. 2 weeks . model that other companies should follow, says McKee.

Which wanted to 1948, Ole Kirk Kristiansen and his workshop had just started producing a range of wooden gadgets. It wasn’t before the following 365 days that they set about using a new plastic-injection edges machine to create plastic stones, which before long gave all of them an advantage over their competition in the booming post-war marketplace.

In 49, they started off producing the bricks with studs built in to enable them to hole together. It was a key iteration, making the bricks far more stable and durable. Later, in 1958, https://lego-x.com/ they produced a major improvement with the adding of what is known when the “stud and joining system”, which in turn ensures that each and every Lego stone fits with any other brick. These two vital iterations will be why Seglar sets manufactured 40 years earlier still interlock seamlessly with those crafted today.

Over time, Lego has kept the finger over the pulse of pop culture by joining up with big-name franchises such as Star Battles and Harry Potter. They have also appreciated the community of adults which can be fans of the brand, known as AFOLs (Adult Lovers of Lego), with a choice of sets including the Back to the Forthcoming DeLorean time machine and a set of girl Nasa researchers.